ADOBE MAX 2022

Working closely with Adobe’s internal team, I shaped the visual identity for Adobe MAX 2022 in Los Angeles. The brief was simple but inspiring: "The story of creativity can be told through layers." From there, I developed a flexible set of motion and still visuals that felt true to that idea, allowing the team to use them seamlessly across different formats and touchpoints.

09_AI IN ACTION spread
07_IBM_80
10_RISE ABOVE THE BUZZ spread

Lausanne, Switzerland.

Representation
Charlie Charlie

(C)2024 2D.Pete/Peter Sunna