IBM Bob
—Adding depth to a character without changing who he is.
Bob is IBM’s AI coding agent, and he already had a look in 2D. Athletics NYC asked me to take him into 3D, so I modeled him and animated him. Characters aren’t what I normally do, but Athletics and I trust each other, and it worked out well. The approach was the same as on any brand project. Keep what makes him Bob and see what depth adds.
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