Okta
—Finding the edge of an existing brand form
Oktane 24 is Okta's annual conference — high visibility, existing brand system, clear expectations. Working under the creative direction of Athletics NYC, I developed the hero assets around Okta's brand symbol, the Aura. It's a geometric form with inherent rigour. The work was about finding how far you could push it before it stopped being Okta — and stopping just before that point.
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New Canaan, CT
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